White hat techniques refers to the ethical practice of SEO. Rhett DeMille and his team have been practicing White Hat for several years and it's all they will ever do. Rhett DeMille realizes that by working "best practices," a website never has to worry about getting banned by the search engines. In addition, Rhett DeMille understands that white hat techniques create a strong pillar of success for an online marketing strategy. "Basically, white hat refers to the development of good content and quality inbound linking" says Rhett DeMille. Over time, the website grows in size and becomes a better resource for the website visitor because it has so much good content. Rhett DeMille and his team have optimized sites for hundreds of keyword phrases and only uses white hat techniques.
On the other hand, black hat seo refers to unethical seo techniques. Some firms out there practice black hat, but not Rhett DeMille's. Rhett DeMille knows that black hat strategy can get a website and it's content banned from the search engines and this technique must be avoided at all times.
So... we have learned a little about white hat and black hat seo techniques. In addition, we know that Rhett DeMille and his staff only do white hat for their customers.